An important part of the work is to find a common language with colleagues and be on the same wavelength. Before starting work, we discuss possible nuances, delayed data and metrics that we will focus on, if they have.

Usually, after receiving and discussing the task, I have several ideas for implementation. But I try to collect more examples within the scope and other projects if the client experience can be similar.

To conduct qualitative research, I write hypotheses, prepare a prototype, and select the target audience. The agency selects respondents and participates in interviews. Of course, there is not always a need and time for qualitative research, but in some cases it is impossible to do without it.

In fact, these are rather qualitative-quantitative studies and usually 50-200 people take part in them. Here I also write hypotheses, choose the types of tests and collect prototypes or mockups. To be honest, I like this type of research more because the data is more relevant and of course it's much faster.

After drawing the design, we review the layouts and discuss the possibility of developing them. Of course, I have an initial understanding of what can and cannot be done. But often there is an opportunity to do something more with a small investment of resources. It is important to find a middle ground for customer convenience and ease of development.

Naturally, there are mistakes that developers can make and testers miss. Therefore, to release a design for production, I conduct a design review, checking layouts at different resolutions and under different conditions.